Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (PDF/EPUB Version)

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Description

Author: Bruna Jochims, Juliann Allen
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher: Springer
Year: 2023
Edition:
Language: English
ISSN: