
Luxury Online: Styles, Systems, Strategies (PDF/EPUB Version)
$18.99
Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
eBook features:
- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition