Name: Identifying Hidden Needs: Creating Breakthrough Products (PDF/EPUB Version)
SKU: B49641
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Identifying Hidden Needs: Creating Breakthrough Products (PDF/EPUB Version)

$18.99

Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this.

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Identifying Hidden Needs: Creating Breakthrough Products (PDF/EPUB Version)

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Identifying Hidden Needs: Creating Breakthrough Products (PDF/EPUB Version)

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