Name: Customer Sense: How the 5 Senses Influence Buying Behavior (PDF/EPUB Version)
SKU: B52789
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Customer Sense: How the 5 Senses Influence Buying Behavior (PDF/EPUB Version)

$18.99

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses.

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Customer Sense: How the 5 Senses Influence Buying Behavior (PDF/EPUB Version)

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Customer Sense: How the 5 Senses Influence Buying Behavior (PDF/EPUB Version)

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