Basic Marketing Research (PDF/EPUB Version)
$18.99
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
eBook features:
- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition
- Create digital flashcards instantly
